UX and the major considerations of web strategy/design

I'm working on a diagram that illustrates how the major consideration of web strategy/design (also a working concept) should be addressed by the tools of a User Experience Architect. This is the first piece of a presentation I am developing on the topic of "Appropriate use of the User Experience Architect" or "How to plug UX into a project or agency and get value, make life easier for everyone and end up with better products."

If you have a moment I would love your feedback.

Couple things before you start.

1. This is a draft
2. It isn't meant to consider every little detail but stay at a certain big picture distance
3. I'm not stupid, but it is possible this isn't totally right. That's ok, I'm practicing shameless collaboration and artistic expression by not editing myself too much and assuming you folks can fill in the blanks without me over explaining.


click to make bigger.
The Five Considerations:
Brand Needs: Content, features and design choices that support the goals of the brand, reinforcing the correct perceptions and enriching the user's experience.

Business Desires: What the business wants in order to grow, increase profit and realize company goals (not necessarily digital/web goals).

Technology Needs: That the new solution utilize available tools and/or implement "appropriate" new tools within a specific budget.

User Desires: What the users think they want. Stuff that gives them an emotional reaction and satisfies their expectations.

User Needs: The essential tasks the user is trying to accomplish, which must be completed with ease and clarity.

Industry Ecosystem: What's going on in the larger ecosystem of the business and the users. How and where this digital presence will fit in and contribute.

Tools & Methods
Business Strategy Definition:
Stakeholder Interviews, Goals and Tactics Definition, Multi-year roadmap development, Competitive Research.

User Research: Quantitative and Qualitative methods. Interviews, surveys, usability testing, focus groups, card sorts. Audience segmentation, Tasks analysis, Flows.

Information Architecture: Site structure, content organization, taxonomy, utilize analytic data, collaboration with back-end developers.

Interaction Design: User centered design, industry standards, best practices, collaboration with graphic designers and front end developers